Dodge's New 2010 Viper SRT10 ACR-X Special Alluring Enough For Car Enthusiasts.

Dodge unleashes its new and special edition of Viper SRT10 named as 2010 Viper SRT10 ACR-X Special. This car is stuffed with real and hot accessories including a low restriction exhaust system which really boosts up the car to 640 hp. 2010 Viper SRT10 ACR-X Special is exclusively designed with the needs of car racers kept in mind. The new model has been pimped up with standard vipers 8.4 -liter V10. The suspensions has been upgraded exclusively for the
track usage and some weight has been shed as well which is now approx. 160 pounds.

The Dodge company claims that that the car features some aerodynamic modifications which is now better than ever, increasing traction and down force. This really has put some positive effects on the stability and road grip especially on the high speed cornering.

As it says that the needs of the car racers have been especially catered, but all the focus has not been on the speeding it up. The car comes with usual factory fitted, safety equipments including fuel cell, race seat and exclusively designed roll cage.

Dodge further claims that during Viper SRT10 ACR-X's testing, by the reknown professional driver, Kuno Wittmer, during the SCCA Pro Racing Speed World Challenge Touring Car Championship series,it was able consistent 1:31:00 lap times around the 20238-mile, 11-turn course. Showing some improvements against the old Dodge's street legal viper STR10 ACR. This car holds the production car track record at Leguna Seca raceway.

According to Wittmer himself:

"The Dodge Viper ACR-X is incredible," said Wittmer. "After a short warm up, I was running lap times as quick as exotic GT race cars. I was blown away by the power and acceleration, and even more surprised at how the ACR-X navigated the challenging Laguna Seca corners and how friendly it was to drive at the limit."

The new Dodge's 2010 Viper SRT10 ACR-X Special will be in the market in the next spring of 2010 with prices starting from $110,000.

New 2011 Dodge Charger Unveiled

Chrysler has officially unveiled the redesigned 2011 Dodge Charger, which comes with various improvements over the previous version.

With inspiration from the 1968-1970 muscle car, the rear styling mimics the old model’s full-width tail lamps. This large rear cluster is lit up with 164 LEDs to leave followers in no doubt when it comes to braking.

Under a new aluminum hood, engine choices are a 3.6-liter Pentastar V6, or 5.7-liter Hemi V8 engine in R/T trim. which delivers 290 horsepower and 260 pound-feet of torque. All-wheel drive will also be available in the R/T that comes with 19-inch wheels and, unique for a car, an active transfer case that can disconnect the front-axle to improve fuel economy.

Interior changes include a new design for the steering wheel, which gets a thicker grip. Chrysler says the Charger's interior has been tuned for better sound quality.

Source: Dodge




Press Release

Dodge Brand Product Onslaught Continues: Introducing The All-new 2011 Dodge Charger

World-class Performance And Precision With An Iconic Soul

October 5, 2010 , Auburn Hills, Mich. - With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, craftsmanship and refinement, and state-of-the-art connectivity features, the all-new 2011 Charger is the Dodge brand's flagship that proudly delivers premium, world-class E-segment sedan precision at an incredible value.

The efficient and aerodynamic exterior of the 2011 Dodge Charger is spiritually inspired by the iconic second-generation Charger from the late 1960s, featuring a design that is sure to strike an emotional chord with Dodge performance enthusiasts of all generations.

With its sinister "ready to attack the road" face, the all-new Dodge Charger puts the world's best E-segment sedan competitors between its new "split crosshair" signature grille. Its sculpted all-new body is a conscious nod to its deep heritage and muscle-car roots. The Charger's profile is also a modern affair, a result of countless hours in the wind tunnel, from its lower hood line, faster windshield and radically raked back headlights to its tighter wheel openings, lower sill and race-car-like flat underbody, the Charger effortlessly cuts thought the air with its attitude intact. The aluminum hood features dual "scallops" that bring a sculptured, performance look to the front end, while large body-side scallops deliver a striking undulating A-line across the doors. Running front to rear is the iconic horizontal "coke bottle" or "double-diamond" body-side styling that creates a tapering silhouette accented with muscular front and rear fenders and gives the Dodge Charger one of the most distinct profiles on the road. Defining the fastback's wide stance is an all-new signature taillamp design that incorporates 164 illuminating LEDs to form its signature "racetrack" graphic and gives the new Charger its unmistakable character from blocks away.

The 2011 Dodge Charger's interior cockpit is meant to be an enthusiast office. The all new design feature premium materials throughout. Transmitting the performance chassis' world-class feel of the road, the all-new Charger features a new thick-rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip. Crafted in world-class materials, Charger's passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. The all-new 2011 Dodge Charger's state-of-the-art Uconnect® Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. From segment-leading Garmin® navigation, to dual-zone climate controls and the ability to check fuel prices with the integration of available SIRIUS Travel Link, Uconnect Touch delivers an excellent experience for Charger's driver and passengers.

Maximizing its unibody's world-class structural stiffness, Dodge Charger engineers were able to tune the cabin for sound quality (rather than sound level) by isolating powertrain, road and wind noise. In addition, Charger's unibody packages material and structural design improvements, including dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush roll-framed doors with triple seals and acoustic wheel-well liners to absorb road noise and quiet the cabin. Combined, these design improvements place the all-new Dodge Charger's interior sound quality among the best in the E-segment.

As the Dodge brand's flagship, the chassis of the all-new 2011 Charger is designed, engineered and fine-tuned to deliver a level of quality, capability and refinement that rivals the very best European, Asian and North American E-segment sedans. With its new second-generation E-segment rear-wheel drive (RWD) architecture, Dodge Charger features world-class suspension-tunings with re-designed geometry making for a nimble, balanced chassis that will build the Charger's legend as one of the best driving sedans in the world.

Engineered to perform against the best E-segment sport sedans, the all-new 2011 Dodge Charger SE and Charger Rallye feature the new 3.6-liter Pentastar engine for world-class levels of power, refinement, technology and fuel efficiency. For maximum thrills, efficiency and best-in-class power, the new Dodge Charger R/T lineup features the legendary 5.7-liter HEMITM V-8 engine with four-cylinder mode FuelSaver Technology.

The all-new 2011 Dodge Charger R/T with all-wheel-drive (AWD) features a re-thought stance and 19-inch wheels to make it much more appealing than ever before. The AWD preserves the Charger's character and deepens its performance envelope in the most treacherous conditions. The Charger AWD features a segment-exclusive active transfer case and front-axle disconnect system to improve fuel economy by up to 5 percent. No other major automotive manufacturer offers the combination of these two independent technologies. Dodge Charger's innovative AWD system seamlessly transitions between RWD and AWD with no driver intervention. When all-wheel drive is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding performance and handling inherent in rear-wheel drive vehicles.

The all-new 2011 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and Electronic Stability Control (ESC) with segment-exclusive Ready-alert Braking and Rainy Day Brake Support safety features to improve overall vehicle handling and performance both on and off the track. Safety and security features available for the first time on the Dodge Charger include adaptive-cruise control (ACC) with forward-collision warning (FCW), blind-spot monitoring (BSM) with rear cross path (RCP) detection and ParkViewTM rear back-up camera with grid lines, all designed to provide the driver with added confidence while behind the wheel.

Built at the Brampton Assembly Plant in Brampton, Ont. (Canada), the 2011 Dodge Charger arrives in showrooms in the fourth quarter of 2010.

2011 Dodge Durango

Chrysler released photos Thursday of the 2011 Dodge Durango,
The redesigned 2011 Dodge Durango, set to hit showrooms this fall, shares a platform with the redesigned Jeep Grand Cherokee, has three rows of seats and offers a choice of two engines.

The 2011 Dodge Durango comes with a choice between a 3.6-liter Pentastar V6 engine and a 5.7-liter HEMI V8 engine. The 2011 Dodge Durango Hemi is equipped with the Multi-displacement system (MDS) four-cylinder mode and both units have variable-valve timing (VVT) technology. The V8 2011 Dodge Durango has a towing capability of 7,400 lbs while the V6 has 6,200 lbs. Both come with trailer sway control and are also available with all-wheel drive. The company says the 2011 Dodge Durango V8 can tow more weight than a 24-foot boat and trailer.

The exterior is there for all to see, an aggressive yet contemporary look with smooth design lines and an unmistakeable front end that breathes Dodge design. The interior has also receieved a massive makeover for a luxurious feel.

Front-seat active head restraints and side-impact airbags are standard, as are side curtain airbags for all three rows, Dodge says. An electronic stability system is also included. Options include a blind spot warning system, adaptive cruise control with Forward Collision Warning and keyless access.




Press Release

Dodge Brand Product Onslaught Begins: Introducing the All-new 2011 Dodge Durango, the Performance SUV with a Soul

Buckle in and hold tight. Dodge is jumping back into the sport utility (SUV) segment with the 2011 Dodge Durango, a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango will lead the Dodge brand’s new product onslaught for 2011.

From its sleek exterior design to its modern, spacious interior, and intelligent, fuel-efficient and powerful powertrain options, the 2011 Dodge Durango is all-new from the inside out. And the changes are more than skin deep. The Durango’s stiffened unibody structure is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility.

The all-new Durango features two engine options: the standard fuel-efficient 3.6-liter Pentastar V-6 engine and the available 5.7-liter HEMI engine with fuel-saving, Multi-displacement system (MDS) four-cylinder mode. Both engines feature variable-valve timing (VVT) and are available with all-wheel drive. In addition to great efficiency, the engines provide exceptional V-6 and V-8 towing capability with standard trailer sway control (V-8 - 7,400 lbs. and Best-in-class V-6 – 6,200 lbs.). When equipped with the HEMI® V-8, the all-new Durango can tow more weight than a 24-foot boat and trailer.

The Durango’s all-new interior is a surprise owners always deserved but never expected. Created by the same interior design studio that designed the much-lauded interior in the Ram trucks and the all-new Jeep Grand Cherokee, the Durango’s luxurious interior materials and thoughtful touches will make owners and their crews want to jump in, hunker down and thoroughly enjoy even the longest drive. Everywhere they touch, Durango passengers will feel materials that are refined and soft to the touch. Not only is it a pleasure to behold, it is extremely functional and gives owners a first-class experience, regardless of the trim level. Durango’s interior is also extremely comfortable for all three rows of passengers, and there’s a surprising amount of interior flexibility. With 22 different seating configurations, there’s plenty of room to store and move plenty of people and their gear.

The all-new 2011 Dodge Durango also offers consumers 45 safety and security features, including standard front seat-mounted side air bags and standard side-curtain air bags that cover passengers in all three rows, as well as all-new standard active head restraints. Electronic Stability Control also is standard. Other available safety and security technologies include Blind-spot Monitoring, Rear Cross Path detection, Forward Collision Warning, Adaptive Cruise Control and Keyless Enter-n’ Go.

The best part is, consumers will get all of the all-new Durango’s capability, functionality and flexibility and still get excellent fuel efficiency. In fact, drivers can go more than 500 miles, that’s the distance from San Diego to San Francisco or from Detroit to New York City, without having to stop for fuel.

Built at the Jefferson North Assembly Plant in Detroit, Mich., the new 2011 Dodge Durango arrives in showrooms in the fourth quarter of 2010.

New Dodge Durango

Dodge company has published the first teasers new off-road car Durango which should appear in the market in the beginning of next year. While no concrete information on new generation Durango is present. However already it is now clear that it becomes one of the most powerful off-road cars in the USA, and its appearance will differ aggression.

However, in the modern world with capacity already you will surprise nobody. Besides volume motors usually spend a lot of fuel, and «to work on refueling» in the USA already wants nobody. For this reason it is possible to count that new Dodge Durango will have under a cowl not only big petrol V8, but also the hybrid power unit. Besides, should appear both the six-cylinder motor and a diesel engine. Last will intend for Europe where Durango can start to sell under mark Fiat (don't forget that Fiat is the owner of a large share holding of concern Chrysler who in turn posesses Dodge mark).

New 2012 Ford Mustang Boss 302

New 2012 Ford Mustang Boss 302 Front of View

2012 Ford Mustang Boss 302 Laguna Seca

The 2012 Mustang Boss 302 was unveiled this morning at Mazda Raceway Mustang Laguna Seca, and we were at the track bright and early to see it take a lap around the famous race course. Due to some early morning rain, the lap actually never happened (we weren't told and were up at the corkscrew for about an hour waiting in the rain), but we managed to make it down to the pits to catch our first glimpse at the car.

We'll spare you going over the details again - you can see the official press release, photos and video from our post this morning – but what we can bring you are the first live photos of the Mustang Boss 302, including a few of the "Laguna Seca" edition.

New 2012 Ford Mustang Boss 302

New 2012 Ford Mustang Boss 302 Front of View

2012 Ford Mustang Boss 302 Laguna Seca

The 2012 Mustang Boss 302 was unveiled this morning at Mazda Raceway Mustang Laguna Seca, and we were at the track bright and early to see it take a lap around the famous race course. Due to some early morning rain, the lap actually never happened (we weren't told and were up at the corkscrew for about an hour waiting in the rain), but we managed to make it down to the pits to catch our first glimpse at the car.

We'll spare you going over the details again - you can see the official press release, photos and video from our post this morning – but what we can bring you are the first live photos of the Mustang Boss 302, including a few of the "Laguna Seca" edition.

2011 Ram Outdoorsman Launches

Chrysler’s Ram Truck Brand is introducing an all-new ‘Outdoorsman’ model for its 2011 light and heavy-duty pickups that’s aimed at truck owners who like to play hard outside when they’re not working hard with their trucks. the Ram Outdoorsman is designed for hunters, fishermen, campers and boaters. The Ram Outdoorsman is available as a 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD, Regular Cab, Quad Cab, Crew Cab and Mega Cab. The Ram Outdoorsman will be sold with both four-wheel drive and two-wheel drive and as a short- and long-wheelbase.

The Ram Outdoorsman gets a two-tone exterior paint job with Mineral Gray lower and a giant "Outdoorsman" badge, along with black door handles to "minimize glare" and scratch-resistant steel bumpers.

Functional upgrades include standard trailer towing accommodations, limited-slip differential, 17-inch wheels with off-highway-ready tread pattern tires, underbody protection, tow hooks, halogen head lamps and fog lights. In order to set the truck apart from its siblings, the Outdoorsman will get a two-tone paint scheme with Mineral Gray on the lower portion, wheel lip moldings and, of course, appropriate compass-themed badges.

For $205, the 1500 models can be equipped with a Mopar RamBox Holster. It fits into the optional, lockable RamBox storage compartments on either side of the truck’s bed and can hold up to six fishing rods or two guns (it will accommodate two shotguns or two rifles with scopes.) This undercover gun rack is one of the most clever uses of the RamBox we’ve seen yet.

Prices for Ram Outdoorsman models start at $28,350, including destination. The RamBox Holster will be available late 2010 for $205.




Press Release

Ram Truck Brand Announces New "Outdoorsman" Model

• New Ram Outdoorsman designed for hunters, fishermen, campers and boaters
• Features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and rugged exterior appearance
• Mopar adds "RamBox Holster" fishing rod and gun rack accessory for RamBox-equipped Ram trucks

The Ram Truck Brand today announced a new feature package designed for North American outdoor enthusiasts: Ram Outdoorsman.

Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that will resonate among its intended users.

"We asked Ram Truck customers -- boaters, campers, fishing enthusiasts and hunters -- what features would they like to see in a truck," said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. "They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"

Ram Heavy Duty owner demographics illustrate a passion for the outdoors: 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and 37 percent tow camping trailers. Overall, 62 percent of fullsize pickup truck owners hunt, fish or camp.

Ram Truck engineers – many of whom count hunting, fishing, boating and camping among their hobbies – brought together features that they felt would best meet the practical needs of owners who will frequently use their Ram truck for towing or long, remote trips.

Standard trailer-towing upgrades, interior and exterior convenience, lighting enhancements, all-terrain tires and underbody protection are combined with a rugged exterior appearance to highlight the new Ram Outdoorsman.

Ram Truck officials unveiled the rugged new model at the Professional Outdoor Media Association's (POMA) fifth annual national business conference.

Ram Outdoorsman is available in 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1 ton), Regular Cab; Quad Cab, Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Outdoorsman will replace the TRX4 trim level in the 2011 Ram Truck lineup. It will join the other Ram trim levels, which include: ST, SLT, Big Horn / Lone Star, Sport (1500 only) Laramie and Power Wagon (2500 only).

Prices for Ram Outdoorsman models start at $28,350, including destination charge.

Ram Outdoorsman models will go on sale third quarter 2010. A multi-tiered marketing strategy will support the new model's launch.

Ram Outdoorsman Features

Towing:

• Standard Class IV receiver hitch properly equips Outdoorsman for towing campers, boats, ATVs and other trailers rated to vehicle's max
• Available integrated trailer brake controller with driver adjustability and easy-to-see instrument panel readout
• Trailer brake controller is standard on 2500 and 3500 Heavy Duties
• Standard lighted four- and seven-pin harness plugs -- a Ram exclusive -- offer multi-trailer adaptability and clean, above-the-bumper covered access any time of the day or night
• Heavy-duty cooling, including a mechanical-electrical fan and transmission cooler, for larger loads
• Limited-slip differential for improved off-road and towing performance
• Available trailer-tow mirrors
• Trailer-tow mirrors are optional on 2500 and standard on 3500
• Available rear backup camera eases trailer hookups
• Standard trailer-sway control improves towing confidence (Ram 1500 only)

Capability:

• Standard 17-inch wheels and "LT" tires: light-truck-rated tires handle bigger loads and offer stronger sidewalls to resist punctures when driving over sharp, rocky terrain; on/off-road tread pattern provides traction on all highway and trail surfaces (LT275/70R17C OWL on Ram 1500 models; LT265/70R17E on Ram HD models)
• Full-sized spare tire provides more security and functionality than restricted-use spare in the event of a flat
• Tow hooks for retrieving disabled or immobile vehicles, clearing trails
• Mud / slush mats protect front and rear carpets from dirt and moisture
• 32-gallon fuel tank for extended operating range on Ram 1500 models
• 34-gallon standard on 6'4" box and 35-gallon tank standard with 8' box on 2500 and 3500 models
• Premium cloth front seats with a choice of buckets or a 40/20/40 split bench
• Front center seat cushion or console storage help organize gear
• Power 10-way driver seat for comfort on long trips
• Power lumbar adjust for additional long-trip comfort
• Rear 60 / 40 split folding seat for more flexibility in hauling passengers and cargo
• Remote start and security group adds alarm system and convenience of a comfortable cabin after a day in the field or on the water
• Standard front suspension skid plates on 4x4 models provide protection from off-road damage (Ram 1500 models)
• Standard transfer case skid plate on 4x4 models
• Additional lighting including:

o Standard fog lights for improved inclement weather illumination
o Quad halogen headlamps provide maximum visibility in remote areas
o Ash tray lamp illuminates small items in center console
o Exterior mirrors with courtesy lamps provide visibility outside truck's cabin
o Glove box lamp
o Rear dome lamp with on-off switch
o Sun visors with illuminated vanity mirrors
o Underhood lamp

• Dash-mounted 115-volt auxiliary power outlet to charge batteries and electronic devices without the need for special DC car chargers
• Auto-dimming, power heated foldaway exterior mirrors with supplemental signals clear fog and ice
• Leather wrapped steering wheel with fingertip audio controls reduces driving distractions
• Overhead console with universal garage door opener, which can also be programmed to open multiple garage doors and electric gates
• Rear view auto-dim mirror
• Rear sliding windows on regular cab models

Unique look:

• Two-tone paint with Mineral Gray lower
• Scratch-resistant steel bumpers
• Black door handles minimize glare
• Wheel lip moldings
• Outdoorsman badge proudly announces owner's passion

Options:

• RamBox, available on the Ram 1500, is the ultimate place for outdoor enthusiasts to stow their gear; lockable and lit, RamBox frees up interior space for passengers

Mopar RamBox Holster

Ram officials also unveiled a new factory-designed fishing rod and gun rack option for RamBox-equipped Ram 1500 trucks.

The Mopar RamBox Holster is designed to fit within the Ram's two unique locked, lighted and sealed exterior storage bins.

The Mopar RamBox Holster gently, yet securely cradles two rifles or shotguns, or can be rotated 90 degrees to hold up to six fishing rods.

RamBox Holster will have a manufacturer's suggested retail price of $205, and be available at Chrysler, Jeep, Dodge and Ram dealers when it goes on sale in the fourth quarter of 2010. The feature will also be available on the Mopar eStore at www.MOPAR.com.

RamBox Holster Features

• Designed to be easily installed and removed from RamBox
• Securely holds two guns, either shotguns or rifles (with scopes), or six fishing rods (with reels)
• Guns are held securely in place with elastic retention straps and flexible ribs
• Fishing rods are held in place by uniquely tooled slots and retention flaps
• RamBox Holster easily transfers from gun holder to fishing rod and reel holder by rotating stanchions
• Stanchions may be relocated to accommodate various length guns and rods
• Fits either side RamBox (driver or passenger)
• Mopar Part Number -- 82212359

About the Ram Truck Brand

With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

The Ram Truck brand added to its award-winning truck lineup with the introduction of an all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

Follow Ram and Chrysler Group LLC news and video on:

Chrysler Connect blog: http://blog.chryslergroupllc.com
Twitter: www.twitter.com/chrysler
YouTube: http://www.youtube.com/pentastarvideo
Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm
Ram Trucks: http://www.ramtrucks.com
Ram Zone blog: http://www.ramzone.com

About the Mopar Brand

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge Car and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.