2010 Ford Figo New

2010 Ford Figo New

The great American automaker, Ford, is invading their competitor’s markets by introducing the new Figo into the Indian market. The compact Figo is an all new car that features a fresh, contemporary shape that offers a distinct alternative to the traditional offerings in the city car segment with a shape that exudes the spirit of energy in motion with its bold fender flares and swept back headlamps.

Like all of the blue oval’s new car, the Ford Figo was designed with their consumers in mind. The all new body features lots of fresh fun elements like a large mouth front bumper, sporty alloy wheels pushed to car’s four corners, squared off rear end and subtle rear spoiler. Despite its compact size, the Ford Figo has a spacious interior with plenty of room for both passengers and cargo thanks to its taller roofline and more upright stance. Ford feels that this is the perfect car to combat the ultra affordable Tata Nano that is produced in the developing nation. The Figo’s size makes it the perfect car to navigate the narrow stretches of the Indian bazaars and markets without scarifying an ounce of style.

With Ford planning on bringing the equally compact Fiesta to the U.S. in the near future, the question that remains is whether or not Americans will have a soft spot in their hearts for a more spacious city car offering.

India’s role as an important player in the future of Ford Motor Company’s international strategy was underscored today when the company’s President and CEO, Alan Mulally, unveiled an all-new car targeting the heart of the Indian car market – the new Ford Figo.

The Ford Figo, a new nameplate and a fresh face on the Indian market, signals Ford’s intention to compete in India’s largest and most important small car market segment.

Ford Figo is the result of a significant Ford investment commitment to expand its plant near Chennai for volume production as a small-car centre of excellence regionally. Ford’s $500 million investment has doubled the plant’s production capacity to 200,000 units per year and introduces major advances in high-quality automation and innovative, eco-friendly production techniques.

“Our exciting new Ford Figo shows how serious we are about India,” Mulally said. “It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value.”

The transformed plant introduces eco-friendly production techniques like its new Three-Wet High-Solids paint process. This approach produces beautifully painted vehicles with three wet coats – primer, base coat and clear coat – of high solids-content paint applied one after the other without oven curing between coats. A first for India, it produces fewer carbon dioxide emissions and reduces volatile organic compounds emissions by about 20 percent compared to current medium-solids solvent-borne paints. Use of high-solids content results in a paint finish with high levels of gloss and depth of colour which is more resistant to scratches and stone chips

Source:-carslegend.blogspot.com